HomeOur MissionOur ServicesMeet the Director - Christopher Smith - video - photography - documentary - corporatePricingNo Pressure Q & A

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TDI Productions
Christopher Smith, Director
1.866.203.4474
215.442.0215
To e-mail Chris please use our
"no-pressure Q & A" contact form, we receive too many spam e-mails to post the address on this page any longer

 

 

Video for the trade show environment

 

1. Why bother?     2. Effectiveness      3. Cost

 

1. Why bother?

 

The convention and trade show environment is one of the few places businesses square off in a direct competition for the attention of potential clients. Millions are invested annually in the development of booths and kiosks designed to attract buyers and retain their attention. This can lead to an overwhelming experience for the potential client who is often overloaded with choices and eventually visits booths based on whether or not they appear to be worth visiting. Video and multimedia content has now become one of the benchmarks in trade show booth design and is one of the key ways buyers decide which exhibitors are worthy of their time.

 

2. Effectiveness

 

At TDI effective trade show video begins with an accurate understanding of what motivates the people you want to invest time and energy talking to. TDI director Christopher Smith:

 

 

"Having appealing content which only interests potential buyers is the key to effectiveness in this competitive arena. Remember, having a crowd of people standing in front of your booth who never intend to buy actually wastes your time and hurts your booth's effectiveness. As Director, I often advocate that clients begin with a sharp, full motion 3D animation which specifically identifies the product or service from 30 to 100 feet away. If the product is a helicopter blade, show exactly that, no background, no distractions just the product. If you build that, they will come. Once visitors are at your booth we show them useful and informative content which will hook a potential buyer and give those not seeking your product or service enough information to know they should nod approvingly and move on."

 

"A well thought out professional trade show video says several things. The first is that your product or service is worthy of a video, that you have invested time and energy into it, and that you are proud of it."

 

3. Cost

 

As the costs of trade show participation, booth design and fabrication increase, video is sometimes left as a back-burner item. This is unfortunate because those businesses that do invest in a quality multimedia presentation have an immediate advantage, especially as the size of the trade show increases. If patrons can't visit every exhibitor, they will limit their visits to the best looking booths. 

 

Video is often the least expensive part of booth design. TDI produces effective (often award winning) trade show video presentations in the $2,500 to $15,000 range with travel, length and complexity forming the bulk of the difference. The productions often incorporate not only custom 3D animations and graphics but video shot on location and photographs supplied by the client. Consultations are free and can be accomplished over the phone by calling 1.866.203.4474.

 

For more detailed information on pricing (Click here)

For the biography of our director (Click here)